The logo design features bold lines and sharp angles to convey a powerful and assertive visual identity. The use of dark colours adds a touch of sophistication and seriousness, reinforcing the overall sense of strength and tradition. The strong, masculine elements in the design communicate a robust and enduring quality, while the upright composition symbolises stability and reliability. This logo aims to evoke a timeless and traditional feel, capturing the essence of a brand that values strength, resilience, and a steadfast commitment to its heritage.